Competitive audit, stakeholders interviews, customer surveys, product structure, red route analysis, mental model, content strategy, customer journey mapping, personification, storyboards & scenarios, sitemaps, information architecture, taxonomy, user flows, wireframes, functional prototypes, mockups, metrics & KPI, analytics, A/B testing, usability evaluation

Visual design language, screen layout, spacing, sizing & margins, navigation, colour schemes & textures, responsiveness & adaptability, imagery, sound, gestures, accessibility, content style guidelines, UI kits, design systems, specifications

Visual identity, brand guidelines, element libraries, typography, iconography, illustrations