Competitive audit, stakeholders interviews, customer surveys, product structure, red route analysis, mental model, content strategy, customer journey mapping, personification, storyboards & scenarios, sitemaps, information architecture, taxonomy, user flows, wireframes, functional prototypes, mockups, metrics & KPI, analytics, A/B testing, usability evaluation

Interactive elements, loading, motion & animation, transitions, transformations, sequencing, micro-interactions

Visual identity, brand guidelines, element libraries, typography, iconography, illustrations